Fashion Rewired Podcast with Brian Hill

Ep. 5 How losing a partner helped propel accessory brand to record sales with Roshena Chadha, Owner of Shawl Dawls


At a young age, Roshena Chadha, owner of Shawl Dawls knew she wanted to be a designer and entrepreneur. Roshena explains how important proper education throughout high school and college set her up for success when needed. Find out how participating in the Phoenix Fashion Week Emerging designer bootcamp and losing a business partner rewired her brain and took the brand to new heights.

Shawl Dawls is a unique line of versatile shawls and cover-ups designed for the everyday woman.

Action Steps to REWIRE:

Map out all the roles and responsibilities in your business. Establish, understand, and then prioritize those responsibilities. As the owner, determine what your priorities and top responsibilities are, then allocate the rest to your team (grab the book E-Myth for more on this concept).

Build an efficient team around you and delegate their responsibilities. Have the proper people in positions for good support and growth. Each team member should bring different strengths to the table.

Determine the new direction or gap in your business. Then develop the game plan or strategy to achieve it on a day to day basis.

Check out Shawl Dawls Website: www.ShawlDawls.com

This episode is powered by: Phoenix Fashion Week Emerging Designer Bootcamp

Phoenix Fashion Week: The leading fashion industry event in the Southwest. Fashion. Education. Community. Follow and like our IG @FashionRewired & @PHXFashionWeek

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