Ep. 1 Why I did not want my denim on the Kardashians, by Kym Gold, Co-founder, True Religion Jeans
When told she would not be successful in the market, Kym Gold made the leap by purchasing 5,000 pair of men’s jeans and REWIRED her perspective that launched premium denim to the world. Find out how this fashion innovator went from selling jeans out of the trunk of her car on the beach to building a billion-dollar brand, True Religion.
Action Steps to REWIRE:
1. Believe in yourself. Gold built the business herself with a small team. She produced 5,000 pairs of men’s jeans before expanding into women’s. Making it a mission to sell and get by. Own one lane at a time.
2. Develop the adrenaline and passion for execution. Hard work doesn’t go unnoticed. Do what is necessary, use your own money! Blood, sweat and tears are all part of the process.
3. While working full time, Gold made it a priority to attend the industry trade shows that would push her brand forward. Strategize how and where your brand is going to fit. Once you know what your brand is about, focus on who you want to represent your brand. Make sure they align and are the right fit.
Check out: www.KymGold.com.
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03/26/2018Ep. 1 Why I did not want my denim on the Kardashians, by Kym Gold, Co-founder, True Religion Jeans