Ep. 10 How a love for community launched a t-shirt brand into a $1Million lifestyle brand that carved a niche in Arizona! Mike Spangenberg, Co-founder, State Forty Eight
In a time when the state of Arizona was not highly celebrated nationally, Mike Spangenberg and his (2) life-long friends at State Forty-Eight pushed the local movement scene to a new level and showed pride in their hometown state of Arizona. Find out how State Forty Eight rewired their brand to promote the 48th state in America.
State Forty Eight was born out of a shared passion and appreciation for the great state of Arizona. It represents a lifestyle, a sense of community and is an expression of family pride before apparel-.
Action Steps to REWIRE:
Be smart and stagger your team skill sets. Invest in yourself and it will benefit the company exponentially.
Collaborate and grow! Look at collaborations as marketing your brand with a profit! Invest in more resource and scale your team and it will set your brand up to handle your growth.
Check Out Mike’s website: www.StateFortyEight.com
This episode is powered by: Phoenix Fashion Week at Talking Stick Resort
Phoenix Fashion Week: The leading fashion industry event in the Southwest. Fashion. Education. Community. Follow and like our IG @FashionRewired & @PHXFashionWeek
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