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What’s Wrong … with an Internet Presence?

Gone are the days of asking a friend for a recommendation, for a business or a restaurant or even a professional. Today, 85% of consumers look for a business of any kind on the internet before choosing one! https://biz.yelp.com/blog/survey-85-of-consumers-use-the-internet-to-find-local-businesses Whether you’re a major corporation or a mom-n-pop business, your potential clients and customers will search out who you are, what you do, where you do it, your prices, pictures, and most importantly reviews by those who have done business with you before. If you don’t have a major advertising budget then social media may be your only option to attract new business – and it’ll go to your competition with the online presence!

When you search for something on the internet, the order of your search results is not random! Search Engine Optimization (SEO) determines which businesses show up on the first page of a search engine – any search engine, like Google, Bing, Yahoo!, and so on. https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary You are not likely to look past the first page of results, so SEO is critical to making you stand out in a crowded field!

Your online presence isn’t just your web page; it is also your social media presence. Facebook, LinkedIn, Twitter, Snapchat, Pinterest, Instagram – these are all places where you can have a presence for your business! http://www.adweek.com/socialtimes/study-before-people-shop-at-a-small-business-they-check-facebook/300440 The vast majority of people, 62%, checked Facebook for research before spending money – the next closest was Pinterest at 12% and then Twitter at 11%. But even LinkedIn, considered a social media site in and of itself by many, can be used to drive business and network with professionals! https://blog.linkedin.com/2010/04/12/linkedin-small-business-tips

You could spend a lot of time reading up on how to make a web page, how to link it to your social media sites, how to build those sites and market on them, how to do SEO, and how to use the internet to grow your business. The actual running of your business would definitely suffer as you realize yours is now one of those web pages you visit that are about as user friendly as a porcupine, and you can just hear your potential customers throwing up their hands in disgust and taking their business elsewhere! https://www.awesomedynamic.com/importance-of-user-friendly-web-design/ What can you do? Hire a professional! The time and money you save and the business you bring in from using them will let you grow your business in leaps and bounds!

This week Kris and Steve welcome Bryan Hartzell of Reach Local at noon Arizona time to discuss how he can improve your business, small or large, through good social media marketing and good web design!